INVESCO FUNDS' NEW COMMERCIAL TO DEBUT DURING SUPER BOWL
Denver, CO - January 17, 2001 - INVESCO Funds Group announced today that as part of its national brand campaign it will premiere the third commercial in its "Masters of the Game" series during Super Bowl XXXV on January 28. "We have chosen to premiere our latest spot during the Super Bowl because of the game's broad consumer appeal. These commercials are part of a multi-dimensional brand campaign tied to a unique combination of media, marketing and advertising initiatives," said Mark Williamson, Chairman and CEO of INVESCO Funds.The commercial, produced by The Richards Group of Dallas, Texas, is the third in the company's "Masters of the Game" series, which depicts prominent sports figures who brought new dimensions to their respective sports. The Super Bowl commercial will feature football coaching legend Bill Walsh. In the spot, Walsh correlates knowledge with having an edge on the competition, something Walsh is definitely familiar with, having won numerous Super Bowls. INVESCO Funds' other two television commercials feature former tennis champion Chris Evert and former basketball great Bill Russell.
According to Williamson, the media buy is just one component of a national campaign focused on drawing attention to the company's specialized investment expertise. "These ads are subtle, yet we believe they are incredibly powerful and bring tremendous value to the brand. The message is: knowledge is the edge. At INVESCO Funds, we use this same approach to seek superior investment performance for our clients. Our specialized knowledge of sectors and fundamental research help us look for otherwise unidentified investment opportunities," said Williamson.
Denver-based INVESCO Funds Group, with over $56 billion in assets under management (as of 9/30/00), is one of the premier mutual fund management companies in the United States, providing a wide and innovative range of investment products and services to individuals and institutions. It is a subsidiary of AMVESCAP PLC, a worldwide investment management company with over $414 billion in assets under management (as of 9/30/00). AMVESCAP is one of the world's largest individual investment managers, operating under the AIM and INVESCO brand names. AMVESCAP is a holding company offering a broad array of investment products and services to institutions and individuals across all distribution channels. The Company is listed on the London, New York, Paris, Toronto and Frankfurt Stock Exchanges with the symbol "AVZ."
Editors Note: INVESCO is required to include the following information with their news release. For more information on the INVESCO Funds, please call 1-800-255-6927 for a prospectus containing more complete information including management fees, general and fund specific investment risks, and expenses. Please read it carefully before you invest or send money. INVESCO Distributors Inc., Distributor.
