PIONEER LAUNCHES NEW AD CAMPAIGN
BOSTON, Massachusetts (Oct. 3, 2000) - Pioneer Investment Management, Inc. announced todaythe launch of a new national print and broadcast advertising campaign. A series of ten countdown ads in The Wall Street Journal and USA Today that began mid-September marked the campaign's debut. The countdown culminates this week by positioning Pioneer as "the one" to meet a variety of investor needs. "The One campaign is designed to help generate greater awareness of thePioneer brand," said William Poulin, head of marketing for Pioneer. "Soldthrough financial intermediaries, Pioneer Investments has long focused onadvertising in broker and financial trade publications. However, in today'scrowded retail marketplace, name recognition is increasingly important toreinforce the company's strengths, reputation, and image for the broker andfinancial advisor."
In the Journal and USA Today ads, readers learned a different fact aboutPioneer each of the ten days-including the firm's rich history, breadth ofinvestment products, retirement plan expertise and superior service. Whilethe ads focus on Pioneer, the importance of seeking the advice of afinancial advisor is also a constant element. The ads also feature thecompany's redesigned logo: a stylized version of the Pioneer ship isreformatted in a nod to the past, yet conveys the emergence of a newlyenergized Pioneer Investments.
"Pioneer's solid foundation and commitment to quality products and serviceshas helped countless investors meet their financial goals since 1928," saidSteven M. Graziano, president of Pioneer Investments® Distributor, Inc., the firm'sdistribution arm. "We are very excited about this new ad campaign as itallows us to spread the word about Pioneer to even more investors."
Besides the Journal and USA Today, print advertisements will appear duringthe rest of the year in Forbes, Money, and Mutual Funds Magazine, as well asa number of trade magazines which target the broker and financial advisorcommunity. The broadcast campaign will include television spots on CNBC inthe early mornings and evenings, and as well as drive times on NationalPublic Radio. Outdoor advertising will also be prominent in 14 key marketsaround the country.
The "One" ad campaign was created by DiBona, Bornstein & Random (DB&R), aBoston-based advertising agency, in collaboration with Pioneer's in-houseteam, led by William Poulin.
Based in Boston, Pioneer Investments has financial services operations inthe United States, Germany, Ireland, Poland, and the Czech Republic. Itsflagship fund, Pioneer Fund, was founded in 1928 and is the fourth oldestmutual fund in the United States. On May 15, 2000, The Pioneer Group, Inc.,parent of Pioneer Investment Management, Inc., announced that it had enteredinto an agreement to merge with a subsidiary of UniCredito Italiano S.p.A,subject to certain shareholder and regulatory approvals. If approved, thecombined entity will have over $100 billion in assets under management.
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For more information on Pioneer Fund, or any Pioneer fund, please call yourinvestment representative or Pioneer at 800-225-6292. Please ask for a free prospectus, which describes charges andexpenses; read it carefully before you invest or send money. Pioneer Investments®Distributor, Inc., is the Underwriter and Distributor for Pioneer mutualfunds.
