PIONEER LAUNCHES NEW AD CAMPAIGN
BOSTON, Massachusetts (Oct. 3, 2000) - Pioneer Investment Management, Inc.
announced todaythe launch of a new national print and broadcast advertising
campaign. A series of ten countdown ads in The Wall Street Journal and USA
Today that began mid-September marked the campaign's debut. The countdown
culminates this week by positioning Pioneer as "the one" to meet a variety of
investor needs.
"The One campaign is designed to help generate greater awareness of the
Pioneer brand," said William Poulin, head of marketing for Pioneer. "Sold
through financial intermediaries, Pioneer Investments has long focused on
advertising in broker and financial trade publications. However, in today's
crowded retail marketplace, name recognition is increasingly important to
reinforce the company's strengths, reputation, and image for the broker and
financial advisor."
In the Journal and USA Today ads, readers learned a different fact about
Pioneer each of the ten days-including the firm's rich history, breadth of
investment products, retirement plan expertise and superior service. While
the ads focus on Pioneer, the importance of seeking the advice of a
financial advisor is also a constant element. The ads also feature the
company's redesigned logo: a stylized version of the Pioneer ship is
reformatted in a nod to the past, yet conveys the emergence of a newly
energized Pioneer Investments.
"Pioneer's solid foundation and commitment to quality products and services
has helped countless investors meet their financial goals since 1928," said
Steven M. Graziano, president of Pioneer Investments® Distributor, Inc., the firm's
distribution arm. "We are very excited about this new ad campaign as it
allows us to spread the word about Pioneer to even more investors."
Besides the Journal and USA Today, print advertisements will appear during
the rest of the year in Forbes, Money, and Mutual Funds Magazine, as well as
a number of trade magazines which target the broker and financial advisor
community. The broadcast campaign will include television spots on CNBC in
the early mornings and evenings, and as well as drive times on National
Public Radio. Outdoor advertising will also be prominent in 14 key markets
around the country.
The "One" ad campaign was created by DiBona, Bornstein & Random (DB&R), a
Boston-based advertising agency, in collaboration with Pioneer's in-house
team, led by William Poulin.
Based in Boston, Pioneer Investments has financial services operations in
the United States, Germany, Ireland, Poland, and the Czech Republic. Its
flagship fund, Pioneer Fund, was founded in 1928 and is the fourth oldest
mutual fund in the United States. On May 15, 2000, The Pioneer Group, Inc.,
parent of Pioneer Investment Management, Inc., announced that it had entered
into an agreement to merge with a subsidiary of UniCredito Italiano S.p.A,
subject to certain shareholder and regulatory approvals. If approved, the
combined entity will have over $100 billion in assets under management.
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For more information on Pioneer Fund, or any Pioneer fund, please call your
investment representative or Pioneer at
800-225-6292. Please ask for a free prospectus, which describes charges and
expenses; read it carefully before you invest or send money. Pioneer Investments®
Distributor, Inc., is the Underwriter and Distributor for Pioneer mutual
funds.
